From SMS to RCS to RBM: Evolving Customer Experiences in Messaging
In today’s rapidly evolving digital era, businesses are increasingly reliant on innovative strategies to connect effectively with their customers. A2P (Application-to-Person) messaging has emerged as a crucial tool, facilitating direct communication through SMS, WhatsApp, and other messaging platforms. However, the introduction of Rich Business Messaging (RBM) is poised to transform this landscape significantly, promising a…
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